diff --git a/matrix-notifier b/matrix-notifier
index ab9a6e4..cffecf8 100755
--- a/matrix-notifier
+++ b/matrix-notifier
@@ -40,7 +40,12 @@ rawurlencode() {
 
 default_drone_message() {
     local msg="Build ${DRONE_BUILD_STATUS}"
-    msg="$msg ${DRONE_SYSTEM_PROTO}://${DRONE_SYSTEM_HOST}/${DRONE_REPO}/${DRONE_BUILD_NUMBER}"
+    local drone_url="${DRONE_SYSTEM_PROTO}://${DRONE_SYSTEM_HOST}/${DRONE_REPO}/${DRONE_BUILD_NUMBER}"
+    if [ "$FORMAT" == "true" ]; then
+        msg="$msg [URL HERE]($drone_url)"
+    else
+        msg="$msg $drone_url"
+    fi
     msg="$msg (${DRONE_TAG:-$DRONE_BRANCH})"
     printf '%s' "$msg"
 }