diff --git a/README.org b/README.org
index 7a9770b..6d38988 100644
--- a/README.org
+++ b/README.org
@@ -20,3 +20,10 @@ file at the repo root.
 
 This is a very destructive process: anything removed from the single source of
 truth is effectively removed from any mirror as well.
+
+* Why lohr?
+
+I was looking for a cool name, and thought about the Magic Mirror in Snow White.
+Some *[[https://en.wikipedia.org/wiki/Magic_Mirror_(Snow_White)][furious wikipedia searching]]* later, I found that the Magic Mirror was
+probably inspired by [[http://spessartmuseum.de/seiten/schneewittchen_engl.html][the Talking Mirror in Lohr am Main]]. That's it, that's the
+story.