diff --git a/Makefile b/Makefile
index 215bdab..fcec24d 100644
--- a/Makefile
+++ b/Makefile
@@ -19,7 +19,7 @@ deploy:
 		then echo "Missing one of SSH_USER, SSH_HOST, or SSH_TARGET" >&2; \
 		exit 1; \
 	fi
-	rsync --progress -avz --delete public/ "$$SSH_USER@$$SSH_HOST:$$SSH_TARGET"
+	rsync -e 'ssh -o StrictHostKeyChecking=no' --progress -avz --delete public/ "$$SSH_USER@$$SSH_HOST:$$SSH_TARGET"
 
 .PHONY: clean
 clean: